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Google says 40 conversions.
You counted 22 calls.

Every advertiser has had this argument with their own dashboard. Conversion Troubleshooter puts Google Ads' conversion count next to your actual calls and form submissions for the same date range, breaks it down per tracking number, and shows you exactly where the gap comes from — so you can fix the tracking instead of distrusting every number after it.

Open Conversion Troubleshooter → Read the guide
TodayLast 30 daysLast 90 daysFirst-time callers only
Google Ads reports
40
conversions · all conversion actions
PPC TNT counted
22
14 calls · 8 form submissions
Gap of 18. 11 are repeat calls from numbers that already converted this month — Google counted every call, your conversion action isn't set to first-time only. The remaining 7 landed on a tracking number that isn't in any pool.
(602) 555‑0148Google 19 · tracked 8
(602) 555‑0192Google 14 · tracked 6
(480) 555‑0733Google 7 · tracked 0 — unpooled

What it does

Two counts, side by side, same range

The tool exists because the two numbers are produced by two different systems with two different definitions. Seeing them together is most of the diagnosis.

⚖️

Two-Column Comparison

Google Ads' conversions on one side, the calls and form submissions PPC TNT actually recorded on the other, over the date range you pick.

🔍

Reconciliation Delta

The difference, stated plainly, rather than left for you to subtract and puzzle over.

☎️

Per-Number Breakdown

Split by tracking number, which is usually where the answer is — one number over-counting, or one nobody pooled.

🔁

First-Time Caller Toggle

The single most common cause of an inflated count. Flip it and see whether repeat callers explain the whole gap.

📡

Live, Not Cached

Pulls from Google Ads and CallRail at the moment you ask, because the stored tables don't carry "all conversions", first-time flags, the dialled number, or forms at all.

💾

Filters Persist

Your date range and toggles are remembered per workspace, so checking the same client next month is one click.

Reasons the numbers disagree

"Repeat callers are counted twice"
Your conversion action counts every call, not just first-time ones. The toggle proves it in a second.
"A tracking number isn't pooled"
Google saw the conversions; PPC TNT never handed that number out, so it has nothing to match them to.
"Form submissions were never counted"
Calls were being reconciled and forms weren't, so the tracked side looked short by exactly the form volume.
"Two conversion actions overlap"
The same call qualifies twice under two actions, inflating the Google side without any real extra lead.
"Conversions land outside the range"
Google attributes to click date, not call date, so a month boundary splits a call from its click.
"The count is actually right"
Worth knowing too. A clean reconciliation is the fastest way to end the argument and move on.

Find out where your conversions went

Two counts, one date range, a per-number breakdown — and an answer instead of a support ticket.

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