Turn junk calls into Google Ads negatives

Name: PPC TNT Negative Keyword Finder
Brand: PPC TNT

Every unqualified call is a keyword you shouldn't be paying for. PPC TNT pulls the transcripts of calls marked not-a-lead, runs each through Claude against your Business Profile, and builds a categorized negative-keyword list you review and push to Google Ads.

Open Negative Keywords → All Intelligence tools

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Unqualified call · marked not-a-lead
"Hi, do you all do free estimates on window screen repair? I'm way out in Prescott though, not sure if you come this far. Honestly just shopping around for the cheapest price, my brother said he could probably do it himself…"

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tool: extract_negatives(transcript, business_profile) → 4 candidates

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Extracted 4 negatives from this call:
wrong service screen repair
out of area prescott
price shopper cheapest
DIY do it himself

All four are checked by default. Uncheck any you want to keep, then push the rest to Google Ads.

What it does

Read the call. Learn the pattern. Block the spend.

PPC TNT already has your call transcripts and your Business Profile. Negative Keywords connects the two — every junk call becomes a reviewed, categorized negative.

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Reads Unqualified Call Transcripts

Pulls the transcripts of calls you (or the matcher) marked not-a-lead — the exact conversations that wasted your budget.

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Grounded in Your Business Profile

Claude reads each transcript against what you actually do, where you serve, and what you charge — so "screen repair" is junk if you only do HVAC.

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Categorized Suggestions

Every candidate is tagged: wrong service, out of area, DIY, or price shopper — so you can scan and approve at a glance.

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Review Before Apply

Nothing pushes automatically. Suggestions arrive pre-checked; uncheck anything you'd rather keep before applying.

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Accumulates Per Workspace

Approved negatives build into a running per-workspace list, so the same junk term never slips through twice.

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Pushes to Google Ads

Send the approved list straight to your Google Ads campaigns — no CSV exports, no copy-paste.

How it works

From junk call to applied negative

1 · Calls marked not-a-lead

PPC TNT collects every call flagged unqualified — by you or by the attribution matcher — as the raw input.

2 · Transcripts fetched

Each call's transcript is pulled from your call-tracking integration, ready to analyze.

3 · Claude reads against your profile

Every transcript runs through Claude, grounded in your Business Profile, to spot the terms that drew the wrong caller.

4 · Candidates get categorized

Suggestions are labeled wrong service / out of area / DIY / price shopper so you can review by theme.

5 · You review and trim

Everything is pre-checked. Uncheck any keyword you want to keep bidding on before you apply.

6 · Push to Google Ads

Approved negatives are added to your campaigns and saved to your per-workspace list.