How does the Ad Library track competitors?

Add a competitor brand to your watchlist and PPC TNT pulls their currently-running Meta ads from the official Meta Ad Library API. You can save the strongest ad creative, hooks, and copy into your swipe file so you have a continuously-updated source of inspiration when launching new campaigns.

What data does the Keywords tool return?

Live Google SERP results — paid ads, organic rankings, the local map pack, and People Also Ask boxes — alongside keyword metrics like monthly search volume, competition level, and average cost-per-click. Powered by DataForSEO so the data is fresh on every query.

What does the Research wizard do?

Paste any URL or topic and the Research wizard scrapes the page, extracts a dossier of pain points, customer angles, and quotable phrases, then uses AI to draft blog post outlines, ad copy variants, and landing-page angle suggestions you can use immediately.

Can the Meta Ads Agent change my ads?

Yes — with confirmation. The Agent drives MCP tool calls through your connected AI provider to reach the Meta Ads API. You can ask why CPA spiked or request bulk changes (e.g. 'pause every ad set under 1% CTR') and the agent will inspect the account, explain its reasoning, and execute changes via tool calls only after you approve.

Intelligence Suite: Ad Library, Keywords, Research, Ad Agents, Negatives & Spend Optimizer

What's in the Intelligence Suite

The Intelligence Suite lives under the Intelligence entry in the PPC TNT sidebar. Eleven sub-pages, each focused on one job (Google and Meta Ads Reporting share one section below, as do the two halves of the Meta pipeline):

Add competitors to a watchlist; PPC TNT pulls every currently-running Meta ad they have via the official Meta Ad Library API.
Save the strongest creative, hooks, and copy into your swipe file for later inspiration.
Filter by industry, recency, or active spend duration to spot what's actually working.

When to use it: Use before launching a campaign to benchmark offer hooks and creative styles already proven in your category.

Paid results, organic rankings, the local map pack, and People Also Ask — all in a single SERP snapshot.
Keyword metrics: monthly search volume, competition level, suggested CPC, and trend.
Compare multiple keywords side-by-side to size demand and prioritise budget.

When to use it: Validate keyword demand before bidding, and see exactly which competitor ads occupy each SERP — including the local map-pack which dominates local-service searches.

Paste any competitor URL, blog post, or topic — the wizard scrapes and structures it.
Extracts a dossier: pain points, customer angles, quotable phrases, objections.
Generates blog post outlines, ad copy variants, and landing-page angle suggestions.

When to use it: Compresses hours of competitor analysis and content brainstorming into a few minutes of structured output you can paste straight into your campaign brief.

Ask diagnostic questions in plain English: 'why did CPA spike yesterday?', 'which ad sets are underperforming?'
Request changes: 'pause every ad set with CTR below 1%', 'duplicate the top creative into a new ad set targeting lookalikes'.
Every change is shown to you for confirmation before it executes against the live account.

When to use it: Replaces clicking through Ads Manager for routine optimisation tasks. Best for PPC managers running multiple accounts who want a faster diagnostic loop.

Ask 'which search terms wasted the most last week?' or 'why did spend spike on Tuesday?' — the agent inspects the account and explains.
Request changes ('add these as negatives', 'pause this campaign') — proposed, then applied only after you confirm.
Attach a selectable Agent Skill (a reusable prompt add-on like 'home-services lead-gen') to tune its focus for the conversation.

When to use it: Same fast diagnostic loop as the Meta agent, for your Google Ads (Search / PMax) accounts.

A three-level accordion over your live ad account, read on every request — no sync to wait for.
Every metric sits beside its change against the period immediately before, of the same length, so comparisons are like-for-like by construction.
Pause, re-budget, retarget a keyword or swap a Meta creative inline, with before and after recorded on an audit row.

When to use it: When the dashboard says the account made money and you need to know which campaign did. Full detail in the Ads Reporting guide.

Copy objective, targeting and copy from an ad that already converts, then apply them across a batch of new creatives.
A server-side dry run — performed by the same planner that executes the launch — previews the exact set that would be built.
Join ad sets that already exist rather than duplicating them, and create everything paused by default.

When to use it: Shipping a creative round across several ad sets or cities. Full detail in the Meta Advertising guide.

Pulls the transcripts of calls marked not-a-lead and runs each through your AI against your Business Profile.
Produces categorized negative-keyword suggestions — wrong service, out of area, DIY, price shopper.
Accumulates into a per-workspace list you review (uncheck to keep) and then apply to your campaigns.
Terms you uncheck go on a protected allow list — future runs never re-suggest them, so the tool learns your account instead of repeating itself.

When to use it: Run it periodically to stop paying for the searches that keep generating junk calls.

Recommends concrete budget shifts across metros and day-of-week × hour, with a confirm-to-apply action list.
Backs every recommendation with an evidence pack: top metros, a day/hour heatmap, and performance metrics.
Weather-aware — factors in NOAA temperature/precipitation data so demand for seasonal services is accounted for.

When to use it: When spend is flat across geos and dayparts and you suspect some are carrying the rest.

Puts Google Ads' conversions next to the calls and form submissions PPC TNT actually recorded, over the same date range, and states the delta.
Breaks it down per tracking number — usually where the answer is, whether that's one number over-counting or one nobody pooled.
A first-time-caller toggle, because repeat callers counted twice are the single most common cause of an inflated count.
Pulls live from Google Ads and CallRail rather than from stored tables, which don't carry all-conversions, first-time flags, the dialled number, or forms at all.

When to use it: The moment you stop trusting your conversion count — before you start making bidding decisions on top of it. Full detail in the Conversion Troubleshooter guide.

How it fits with the rest of PPC TNT

Intelligence is the research layer. The other half of the platform is the execution layer — your Bulk Pages landing-page sites and the unified analytics Dashboard. Use Intelligence to decide what to bid on and what to say; use Bulk Pages to ship the matching landing pages; use the Dashboard to see whether it worked.

Find a winning angle in Ad Library → draft variants in Research → publish a matching landing page via Bulk Pages.
Validate demand in Keywords → bid on the best terms → measure ROI in the Dashboard.
Use the Meta Ads Agent to optimise active campaigns without leaving the app.

FAQ

What is the PPC TNT Intelligence Suite?

An eleven-tool research and optimization toolkit inside PPC TNT: Ad Library, Keywords & SERP, Research, the Meta Ads Agent, the Google Ads Agent, Google Ads Reporting, Meta Ads Reporting, the Meta Ads Uploader, Negative Keywords, Spend Optimizer, and the Conversion Troubleshooter. They share the same workspace context, so anything you find carries straight into your Bulk Pages sites or the analytics Dashboard.

Is the Ad Library data fresh?

Yes — it pulls live from the Meta Ad Library API. The watchlist refreshes when you open it, so you're always seeing what's currently running, not a cached snapshot.

Where does keyword data come from?

DataForSEO. Every Keyword query hits the live serp/google/organic/live/advanced and keywords_data/google_ads/... endpoints, so you're seeing the same rankings and metrics Google itself surfaces.

Does the Meta Ads Agent require approval before changing my ads?

Yes. The agent drives MCP tool calls through your connected AI provider. Read-only questions execute immediately; any tool call that mutates the account (pause, edit, duplicate, increase budget) is shown to you with the proposed change, and only runs after you confirm.

Is the Research wizard limited to URLs I provide?

You provide a seed URL or topic. The wizard scrapes that page, then the AI expands the dossier with industry context. The output is grounded in the page you supplied — no hallucinated competitors or invented quotes.

Ready to try it? Sign In and click Intelligence in the sidebar — every tool has an empty-state walkthrough that explains how to fill it.

Next: Google & Meta Ads Reporting → ← Conversion Troubleshooter

The PPC TNT Intelligence Suite

What's in the Intelligence Suite

How it fits with the rest of PPC TNT

FAQ

What is the PPC TNT Intelligence Suite?

Is the Ad Library data fresh?

Where does keyword data come from?

Does the Meta Ads Agent require approval before changing my ads?

Is the Research wizard limited to URLs I provide?